About Us

Diana_perfume_powerPerfume Power was born out of the passion and desire of founder Diana Rankin. From an early age Diana has loved and enjoyed beautiful and exotic perfumes. In 2011, after many successful years consulting as a Human Resources practitioner, Diana decided to explore and focus her passion as a Perfumista – somebody who is enthusiastic and hugely interested in everything to do with perfume!

Realizing how much there is for men and women to know about perfume Diana continues to investigate the various areas of the fragrance industry drawing from the findings of many international perfume experts.

Combining this knowledge with her HR experience presenting in the corporate world, Diana’s vision is to educate women and men on various perfume topics through inspiring, fun-filled and interactive Corporate and Private Perfume Workshops. Perfume has proved to be a universal topic that works well for creating teamwork and rewarding staff (by making perfumes) or simply being inspired by the topic as part of a company’s day out.

Perfume Power’s most recent clients and projects include: Christain Dior, Nedbank, Cathay Pacific Airlines, Key Oncologists, Swiss Re and Old Mutual

Diana has worked in conjunction with Positive Dialogue Communications and Shimansky Jewelers on deconstructing the much loved My Girl Eau de Parfum.

Perfume Power has featured in Fairlady, Your Business, Vroukeur, Women & Home, Sarie and Diners Club Magazines. Diana has also been interviewed as a fragrance specialist by HeartFM, SAfm, Power 98.7 and Radio Helderberg 93.6 on the Frank Freeman Lifestyle and Living Show.

Our goals are to:

– inspire knowledge and joy by entertaining our clients about the exciting world of perfume
– help clients discover that perfect perfume match!
– make Perfume Power’s clients feel pampered, adorned and special
– source perfume products and accessories from all over the world that will excite and enthuse its corporate and private clientele

Perfumes are constantly introduced in various mediums including Eau de Parfums, Concentrated Perfume Oils and Perfume Waxes. The range includes natural perfumes, specifically for clients who can’t wear alcohol and preservative based perfumes.

Perfume Power focuses on products that are unique and generally not obtainable in local stores. Many of the products have a vintage flare.

We are excited to be taking this “scent-sational” journey into the world of perfume with you!