What Personality Style Do You Use When Choosing Perfume?
I have always been fascinated by what influences my clients buying decisions. Having specialized in personality assessments this has only fed my intrigue more.
Behaviour, attitudes and motivators will play a significant role in buying decisions. This is however very broad. According to a study done by Mark Snyder of the
The benefit of story telling and perfumes
This weekend I came across a perfume that was described as being chaotic. With the intention being to align the perfume with our everyday lives. Bringing about positive and negative emotions, happy and sad feelings, slow and fast paces and stress or calm were also major attributors.
Capturing moments and memories
I could not help bu
The anticipation and excitement always builds as we investigate what the upcoming trends will be. These trends are to keep you as a fragrance enthusiast, informed and inspired!
Fragrance shoppers are in pursuit of more niche and even personalized creations. Where they either get to create their own masterpieces, or contract the services of a perfumer. Perfumes will include more rare ingredients moving away from conventional as we know it.
Take ‘Note’ of These Ingredients
The allure and sensuality of Oudh wood continues to